DoubleDigit was a digital agency conceived by the union of the companies 77 Digital and Lumen Up.
It was active during a couple of years until it was acquired by CreativeDrive, which is now part of Accenture.
The main intention of creating this website was to provide information of the capabilities available in order to attract new business. At the same time, the owners wanted a website that could be used as a selling tool for the brand, based on the approach of searching potential and international investors.
Since the company was barely new at the moment, the logotype was the only branding resource before creating this website. From there, I started creating very basic extensions for the color palette that covers a primary (purple and pink) and secondary (light green) base colors.
The typography used was Montserrat, which is a Google font under the Open Font license.
I decided to use this font based on its similarity with the Roboto font, which is the official font for the Android operating system and at the time was the official font for some of the Google services such as Maps, Youtube and Google +.
One of the big challenges for this project was that the design should match the development box model from an already existing website. I was allowed to come up with new typography styles, colors and content, but the structure of the website should match the template provided by the development team.
